Zendex Tool Corp. introduced their newest model in the GoJak® product line, GoJak® SUV G7016 at SEMA 2017 and the response has been quite impressive! The G7016 clearly filled a void on the upper end that the market was demanding. Average tire widths continue to grow, as do vehicle weights with truck sales quite strong in 2018. Heavier electric vehicles that are completely disabled when the batteries are disconnected during vehicle service has also played a role.
GoJak® SUV - Best in Class Stands Tall Above the Rest
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Let’s Go Aero Brings a Second Level Revolution to Trucks with Nelson™ Line of VRacks™
The Nelsons™ are an all-new bicycle and multi-sport carrier product line for pick up truck beds. Utilizing Let’s Go Aero’s leading VRack™ technology, the Nelsons take bicycles and gear storage, transport, and organization to the second level, leaving the inside of the truck bed fully open for other cargo.
The Nelson family includes four models to accommodate varying truck bed configurations including the Full Nelson™, Half Nelson™, and Three-Quarter Nelson™.
Universal to all models is two bike carrying capacity using the modular and removable SpinWing™. The SpinWing turns 360 degrees for easy loading access from the ground or interior of the bed. A four-point adjustable wheel grip system provides Zero-G™ stability of each bicycle, while the adjustable Wings accommodate all bike sizes and frame styles. An all-new anti-theft RingLocker™ security system is included to lock bikes to the Nelson and separately, the Nelson carrier to the truck bed.
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Yakima Introduces Heavy Duty Collection for 2019
Keeping in step with both vehicle and gear trends, Yakima Racks, an industry leader in vehicle racks and cargo solutions for almost 40 years, is introducing its most rugged collection yet in 2019. The new products will be shown at SEMA (booth 34101), which is taking place October 30 through November 2 in Las Vegas, Nev.
Central to its 2019 line is the new HD Truck Rack Collection. Built for the back roads and tested to Yakima’s new Off-Road Rated standards, the heavy-duty rack collection includes three different systems: OverHaul HD, OutPost HD and BedRock HD. Each easily converts almost any truck into a gear-hauling machine.
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Erie Coast Customs at SEMA
Congratulations to Mike Apelons & Patty Rolko with Erie Coast Customs. Their Award winning 1976 Chevy Van, “Vangerine” has been invited to be on exhibit at the MrTailLight.com booth #37229 with Mr. Tail Light himself, Steve Dempsey at the SEMA 2018 International Show in Las Vegas. “Vangerine” is a Five Time Van Nationals, Six Time Autorama ISCA winner, Two Time ISCA Award for Best Interior Truck & most recently was awarded the Super Chevy Editors Choice this past September in Rockingham, NC. Special thanks goes to Phillip Anderson with Anderson Custom Interiors. To see more of their custom built vans visit http://www.eriecoastcustoms.com& follow them on Facebook & stop at the MrTailLight.com booth while at SEMA 2018!!!
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DURALAST SHOWCASING NEW LOADED STRUTS AT SEMA 2018
Memphis, Tenn. Oct. 23, 2018 – Duralast®, a leading automotive aftermarket brand, is making its Specialty Equipment Market Association (SEMA) debut at this year’s show. The newest Duralast product line, loaded struts, will be featured at Booth #10755 in the North Hall along with other core Duralast product lines.
Loaded struts are the newest innovation in the Duralast family of original equipment (OE)-grade quality parts. Pre-assembled, Duralast loaded struts require much less technician time to install than conventional struts, so bays turn faster, which helps to boost shops’ profits. Duralast loaded struts are also vehicle-specific, engineered to the strictest manufacturer standards for parts and materials.
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New E-Z UP® Endeavor™ shelter now available in 3 sizes
NORCO, Calif., Oct. 24, 2018 – International E-Z UP, Inc. has introduced the strongest Instant Shelter® product in the industry with the new Endeavor™ shelter, available in 10’ x 10’, 10’ x 15’, and 10’ x 20’ sizes.
The patented one-piece professional-grade shelter features an extra-large 6061-T6 aircraft-grade aluminum frame, octagonal-shaped legs that are 2 inches in diameter, and additional stabilization points for strength and durability. The Endeavor™ shelter is the easiest-to-use, toughest, and longest-lasting portable shelter on the market.
E-Z UP Founder and Chairman Mark Carter said the Endeavor™ shelter displays the innovation and quality customers have come to expect from E-Z UP. The company created the portable shelter industry 35 years ago and continues to be the No. 1 choice for consumers.
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OPTIMA® Batteries Unveils Collection of New Battery Accessories
OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is debuting a collection of new battery accessories at the 2018 SEMA show. This new offering will allow enthusiasts to install an OPTIMA battery tray or case in their vehicle for more protection and further customization. The new OPTIMA accessories will be available on the OPTIMA Batteries website and in retail locations in 2019.
Vibration and impact shock can significantly affect performance in extreme applications and the new OPTIMA battery accessories provide superior impact shock reduction and vibration isolation. They can be used in a wide range of applications, including off road, drag racing, street rods, boating and more.
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Schrader’s TPMS Training Expert, W Rippetoe, to Speak at AAPEX and SEMA Events
Schrader Performance Sensors, the leading OE manufacturer of tire pressure monitoring systems (TPMS), is proud to announce that their Senior Technical Lead, W Rippetoe, will be providing exclusive insights and training around the latest TPMS technology and service best practices.
On Tuesday, October 30th, W will be presenting at TIA’s TPMS at 10 at SEMA South Hall, S115 at 10:00am. He will highlight Schrader’s latest and greatest OE TPMS trailer technology that is currently available on the market. W will also include an explanation of the basic functionalities of TPMS for trailer, features and benefits, as well as best practices during service.
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KEN OH USA UNVEILS A NEW LED LIGHT BAR WITH BUILT-IN COVER THAT DOUBLES AS A DIRECTIONAL FLOOD LIGHT (SOLVING COMMON LIGHT BAR ISSUES AND ADDING EXTRA UTILITY)
Ken Oh USA is proud to showcase this new (US patented) product, "The KO Automotive LED Light Bar", to the Automotive Lighting Industry, at this year’s 2018 SEMA Show in Las Vegas (Booth #53028). This product will knock out all your old light bar problems. It’s the only one on the market that solves common light bar issues while providing added utility.
Our product is the first ever multi-purpose LED Light bar that features an adjustable flip cover with an energy saving, low-wattage, LED flood light built-in. This allows for controlled lighting in desired areas for a longer duration, which is useful when lighting camp/work sites while minimizing disturbance to others.
The strong cover also protects against dust, flying debris, weather and sun damage. It’s aero-dynamic design is built for reduced wind-resistance. And most importantly, it
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Bartec USA announces partnership with TCS!
Sterling Heights, MI [October 2018] – Bartec USA, the North American leader in TPMS Diagnostic tools and solutions, announces their partnership with TCS, an ARI company. According to Scot Holloway, Bartec CEO: “We are excited to announce a new partnership integration to help tire and automotive dealers use the Tech200Pro tool to capture and send over tread depth measurements, and tire pressure readings to the TCS Digital Inspections App as well as the Tireworks HD software interface.” This is the first time Bartec is facilitating an integration from the Tech200Pro with a Software provider. TCS (booth 42175) and Bartec (booth 40039) will be showcasing this integration at each of their booths during SEMA week!
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SEE THE STARS OF BITCHIN’ RIDES, ROADKILL, IRON RESURRECTION, WHEELER DEALERS AND MORE AT SEMA SHOW 2018 IN THE FREE FAN EXPERIENCE MOTOR TREND LIVE
FOR IMMEDIATE RELEASE
CONTACTS:
Andrew Scafetta: 240.662.6063 Andrew_Scafetta@discovery.com
– OR – Rob Quigley: 310.363.4086 Robert.Quigley@motortrend.com
SEE THE STARS OF BITCHIN’ RIDES, ROADKILL, IRON RESURRECTION, WHEELER DEALERS AND MORE AT SEMA SHOW 2018 IN THE FREE FAN EXPERIENCE MOTOR TREND LIVE
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NASCAR driver Bubba Wallace to sign autographs at the Cobra Booth #11620 on Tuesday, October 30, from 1pm - 3pm
LAS VEGAS, NV – October 28, 2018 – Cobra Electronics, the leading designer and marketer of award-winning automotive, mobile and consumer electonics, today announced it will showcase its latest products at SEMA 2018 in Las Vegas and partnership with NASCAR driver, Bubba Wallace, who will appear at the Cobra Booth #11620 on Tuesday, October 30 from 1pm – 3pm.
On display will also be Cobra’s full suite of connected products, its full line of portable power packs and jump starters, including the new Cobra JumPack® mini and its off-road, mobile communications products.
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GENTEX TO DEBUT CUSTOM MICHIGAN-THEMED CHEVY COLORADO AT SEMA CAR SHOW
GENTEX TO DEBUT CUSTOM MICHIGAN-THEMED CHEVY COLORADO AT SEMA CAR SHOW
Vehicle Highlights :
• Heavily modified 2018 Chevy Colorado Z71 Crew Cab equipped for camping and outdoor adventure
• Unique Michigan-themed wrap depicting the state’s distinctive natural attributes
• Integrated YETI craft-beer dispenser
• Gentex multi-camera rear vision system and car-to-home automation
LAS VEGAS, NV, October 29, 2018 – As Michiganders will attest, the “Great Lakes State” is prime for outdoor adventure, with abundant coastline, an extensive trail system, and weather that supports nearly every type of seasonal sporting activity. At this year’s SEMA show, Michigan-based Gentex Corporation (NASDAQ: GNTX) will unveil a customized, Michigan-themed 2018 Chevy Colorado designed and equipped to highlight all the state has to offer.
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PIRELLI TUNES INTO SEMA 2018: FUSING TOP AUTOMOTIVE DESIGN WITH A MUSICAL NOTE
Pirelli’s P Zero and Plus tire lines for North America take center stage, including the newest Scorpion All Terrain Plus
Brantley Gilbert’s Ford F-150 truck equipped with P Zero tires; Pirelli’s booth to feature the Karma Revero, 1964 Porsche 365 “Emory Special” and Dodge Demon custom build, plus new Pirelli IXOOST Speakers on display with a Big Machine Records playlist
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Introducing The All New 4PLAY Wheel Line - Public Debut SEMA 2019
We’re excited to be presenting our new line of 4PLAY Off-Road Wheels for the 1st time at SEMA this year! We will be displaying our entirely new line of Off-Road wheels in both cast aluminum and our newly developed forged aluminum series.
Features:
Deepest concave profiles known to man
5, 6 and 8 lug applications
2900lbs and 3900lbs load ratings
Amazing style and quality
Thousands of wheels in stock, ready to ship
Toll free: 1-844-793-7504
www.4playwheels.com
Email: sales@4playwheels.com
social: @4playwheels
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World’s Fastest Mercedes-Benz and other OPTIMA® Batteries-Powered Cars Featured at 2018 SEMA Show
OPTIMA Batteries to Showcase Industry Professionals and Their Vehicles at 2018 SEMA Show
October 17, 2018 (MILWAUKEE) – OPTIMA® Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, invites SEMA attendees to visit the OPTIMA Batteries booth #20323 (Central Hall).
The OPTIMA Batteries booth will be jam packed full of vehicles including Porsches, Mercedes-Benzes, Mitsubishi and Mercury. In addition to one-on-one access with industry professionals, OPTIMA Batteries will be sharing new product concepts.
“The collection of vehicles in our booth this year highlights the versatility of the OPTIMA Batteries brand and our product portfolio,” said Cam Douglass, director of marketing, OPTIMA Batteries, Johnson Controls. “We’ll also be sharing new innovations and concepts around battery accessories that will elevate OPTIMA’s position as The Ultimate Power Source."
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Introducing The All New 4PLAY Wheel Line - Public Debut SEMA 2019
We’re excited to be presenting our new line of 4PLAY Off-Road Wheels for the 1st time at SEMA this year! We will be displaying our entirely new line of Off-Road wheels in both cast aluminum and our newly developed forged aluminum series.
Features:
Deepest concave profiles known to man
5, 6 and 8 lug applications
2900lbs and 3900lbs load ratings
Amazing style and quality
Thousands of wheels in stock, ready to ship
Toll free: 1-844-793-7504
www.4playwheels.com
Email: sales@4playwheels.com
social: @4playwheels
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New PRO® Website Press Release
Tustin, CA June 2019 – PRO® Products, the professional division of BAF Industries, has announced the launch of the new redesigned prowax.com website and is inviting detailers to explore. The new website has been redesigned to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to see the full product portfolio PRO® can offer.
Created with the user experience in mind, the site includes many new features to help users to quickly and easily navigate the site and find the professional car care product they need.
New features include:
User-Friendly Design & Navigation - to more easily navigate the website with fewer clicks.
Powerful Search Functionality - to easily narrow down the product portfolio by name, number or attributes.
Modern Clean Layout - shows off PRO® Products at higher resolutions.
Responsive Web Design - allowing the site to be compatible with all browsers and mobile devices.
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MAXXSONICS APPOINTS SALES DIRECTOR FOR LATIN AMERICALuis M. Larralde will super charge Maxxsonics brands’ sales for Latin America
CHICAGO – Maxxsonics brands, Hifonics, MB Quart, Crunch and Autotek are growing across business units and in global markets. In order to strengthen the company’s market share in Latin America, Alden Stiefel, CEO of Maxxsonics USA has appointed a new director to drive the market development. Mr. Luis M. Larralde has been named as Latin America Sales Director effectively immediately.
Stiefel said, “Mr. Larralde brings 20 years of experience in the Latin America markets and understands the culture of business and the tech of the audio game better that anyone I’ve met. We are anxious to have Luis on the phone and on the road, meeting Maxxsonics’ longtime customers while establishing relationships with new partners and countries.”
In his new role, Luis brings two decades of experience in consumer electronics where he headed the International sales efforts.
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Fumoto Engine Oil Drain Valve to be featured at 2019 SEMA Show in Las Vegas
Fumoto USA is proud to announce their participation in the 2019 SEMA Show. From November 5 through 8, Fumoto will be hosting an exhibit on the show floor at booth no. 34308 in South Hall Upper. On display will be Fumoto’s revolutionary engine oil drain valves for any of the 70,000 domestic and international buyers who want an easier, cleaner, and more efficient way to change their fleet’s oil.
Fumoto USA President Yuho Yamamoto expresses, “Participating in this premier industry event is an honor for us. Fumoto Engine Oil Drain Valves have been sold all over the world since 1976, but this is our first appearance at SEMA. We are very excited to attend.”
The Tools and Equipment Featured Product display will spotlight Fumoto’s newest product, the patented SX Valve with its unique through-bolt design that allows for 360° orientation of the valve body.
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