LAS VEGAS, Nov. 4, 2014 – Omni United today announced that Liberty Tire Recycling, the premier provider of tire recycling services in North America, will lead a nationwide network of tire recyclers as part of the new Timberland Tires lifecycle. Timberland Tires are the first tires ever purposely designed to be recycled into footwear outsoles after their journey on the road is complete. The announcement was made at the Specialty Equipment Market Association (SEMA) automotive trade show here at the Las Vegas Convention Center.
Timberland Tires was born out of a collaboration between Singapore-based tire designer and manufacturer Omni United and global lifestyle brand Timberland to create a premium line of tires that feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into Timberland® shoes.